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Holiday park fun in the pool.

Holiday park visitors spend $1 billion

Holiday park visitors contribute almost $1 billion to the New Zealand economy annually, according to new insight.

30 April 2015

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While staying at Holiday Parks, the contribution of visitors in terms of direct expenditure to New Zealand’s economy may be almost $1 billion annually. Approximately $594 million, or 59% of this expenditure, is attributable to domestic visitors, and $405 million, or 41%, to international visitors.

New Zealand Holiday Parks currently generate 6.7 million guest nights per annum, from 2.9 million guest arrivals2. This level of activity represents 19% of all commercial guest nights in the last year.

Two thirds (68%) of Holiday Park guest nights are attributable to domestic visitors, while the international market has doubled over the last 20 years from 15% to 32% of guest nights.

Earlier this year Angus & Associates examined the expenditure of Holiday Park visitors across a range of regions and by a variety of visitor types. This peak season study found that visitors spent an average of $155.49 per night ($135.49 for domestic visitors and $194.60 for international visitors) while staying in Holiday Parks.

In comparison with the 2012/2013 season, expenditure in 2014/2015 on a per person basis was around one third higher. The increase in expenditure this season is partly due to an increase in activity and attraction spend – which was impacted in 2012/2013 by poor weather in the South Island. The increase has also occurred in part due to a higher proportion of international visitors travelling by campervan, slightly smaller group sizes, and fewer travel parties including children. There appears also to have been a more general increase in expenditure that may be reflecting a post-recession environment.

 

Read the Holiday-Park-expenditure-summary.pdf 

Read the  Holiday-park-expenditure-report2.pdf