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Visitor spend increase keeps tourism on track for 2025

New visitor spend figures show New Zealand’s tourism industry is on track to achieve its goal of almost doubling tourism revenue by 2025.

29 October 2014


International visitor spending climbed 7.4%, while the total number of international visitors rose 5%, the latest Tourism Satellite Account from Statistics New Zealand shows.

“This shows the industry is achieving its Tourism 2025 goal of growing value faster than volume,” says Simmon Wallace, Policy & Research Manager, Tourism Industry Association New Zealand (TIA).

It also puts the industry well on the way to achieving total tourism revenue of $41 billion by 2025.”

Mr Wallace noted that the figures show the tourism industry is recovering from the global financial crisis, with international spend now back at 2007 levels.

Key results for the year ended March 2014 are:

  • International tourism expenditure contributed $10.3 billion (15.3%) to New Zealand’s total exports
  • Domestic tourism expenditure increased 3.2 percent ($419 million) to $13.4 billion
  • Tourism generated a direct contribution to GDP of $8.3 billion, or 4% of GDP
  • The indirect value added of industries supporting tourism generated an additional $6.5 billion for tourism, or 3.1% of GDP
  • The tourism industry directly employed 94,100 full-time equivalents (FTEs), or 4.7 percent of total employment in New Zealand
  • Tourists generated $1.8 billion in GST revenue

Tourism Satellite Account: 2014 incorporates revisions made to the International Visitors Survey expenditure and international student expenditure (consistent with the definition of a tourist). These have resulted in changes to the value of international tourism expenditure in the Tourism Satellite Account back to 1999. Revisions have also been made to domestic tourism expenditure. Changes to tourism expenditure have also led to revisions in tourism employment back to 2001.

Read Tourism Satellite Account: 2014 online, or order a hard copy from email info@stats.govt.nz